Is generative AI the answer to content?
For years, I’ve been advising clients to create more content. Now with AI, it’s easy. But should that be the route? I argue, no.…
Work
In January 2020, I left the hamster wheel of big agencies I had been riding for 20 years, and I started Rubicon CX.
Personal projects
These are non-business things that I’m working on, including writing I’ve done for other sites, works in progress, and other things.
The blog
The sixth iteration of Flannel Enigma. The usual personal musings and ramblings on a variety of topics: including poetry and music.
About flannelenigma
What is all this here anyway?
Welcome to the sixth iteration of FlannelEnigma.com. What’s in a name? Well, that’s a long story. TL;DR: A friend once jokingly said I was a mystery shrouded in an enigma, wrapped in flannel. Or something like that. Voila!
In any case, this is my site. I’m Timothy Truxell and I’ve always needed some space to blather on about this and that, and this it the latest version of that.
The blog
Latest ramblings
The latest posts from the blog. Who knows what will be addressed.
Goodbye, Bhindi girl
On December 28, 2025, we said goodbye to our Bhindi: the OG, Big Dog, Bhindi dog. Bhindi do. Bhindi Lu. She will always be there bestest girl ever. She completed our family and made our lives immeasurably better in all possible ways. She was. a…
My favorite albums of 2025
As usual, I’ve compiled a list of my favorite albums of the year. I hope you enjoy taking a look and hopefully you will find something to try out on your own sound system, whatever hat may be.Stealing an idea from another site, I’ll be foregoing stri…
Toward a new Reconstruction to rebuild the American polity
Where do we go from here? There is so much to repair and build. This is an outline for democratic renewal.…
Trump’s dangerous plan to illegally deploy Texas troops in Illinois
Trump’s plan could tear apart the Union if it goes forward. Either way, it will plunge the country into an unprecedented constitutional crisis.…
The power of taxonomy
How taxonomy powers modern customer experiences and is the foundation of Digital Success.…
things everyone should do
It’s not rocket surgery
01
More writing
I’ve let the blog and projects lay fallow long enough. I need to get back to the habit of writing about what I hear and read, responding more tow hat is going on, and perhaps, fi the muse strikes, get back to poetry. Also, cross posting stories here and at my company site: rubicon.cx. Hey A! I’m coming for your abuses.
02
More records
In this age of music shuffling using Apple Music or Spotify, something has been lost I think. There’s nothing like listening to a album from beginning to end. Bonus points for non-digital music include the liner notes, which are an art form in and of themselves. Just take a look at the inner sleeve of “Fables of the Reconstruction.”
03
More books
Reading is essential to improving one’s comprehension of the world—and it is fun and rewarding at the same time. It can also help you with your own writing. After many years of reading fiction, I know prefer poetry and non-fiction currently, but I’ll be posting updates on my reading as I go, perhaps with some commentary.
FIND ME ON SOCIAL MEDIA
Where my camera points
SIGNIFICANT Digits
Where I’ve been
56
TRIPS AROUND THE SUN
30
years of digital experience
6
SITE
ITERATIONS
1
PANDEMICS Still
endurING