12 February 202612 February 2026AI, Content Strategy, Featured Is generative AI the answer to content? For years, I’ve been advising clients to create more content. Now with AI, it’s easy. But should that be the route? I argue, no.
15 December 20226 February 2025AI, Content Strategy, Featured, Internet ChatGPT, or how I learned to stop worrying and not hate AI ChatGPT has kicked off a fresh round of hand wringing by content professionals, but I’m not sure the news is all bad.