Is generative AI the answer to content?
For years, I’ve been advising clients to create more content. Now with AI, it’s easy. But should that be the route? I argue, no.
Category: Content Strategy
The power of taxonomy
How taxonomy powers modern customer experiences and is the foundation of Digital Success.
ChatGPT, or how I learned to stop worrying and not hate AI
ChatGPT has kicked off a fresh round of hand wringing by content professionals, but I’m not sure the news is all bad.